When the purchasers of a new 2015 Kona bike register their new bike within three months of purchase, that original owner qualifies for a Lifetime Warranty*. That is, if their bicycle frame fails due to a defect in manufacturing 5, 10, or 20 years from now, we’ve got them covered. In our opinion, it’s a fairly huge deal, and shows how dedicated and confident we are in the durability of our bicycle frames.
It’s very important that consumers know that if the warranty is not registered within three months of purchase, Kona will only warranty the frame for a period of three years. Whether the bike is registered or not, Kona covers the parts on the bicycle for a period of one year after purchase.
Please encourage your Kona consumers to take advantage of this incredible feature. It’s easy, and only takes a few minutes by visiting our warranty registration page: http://konaworld.com/warranty.cfm. The link is located on the bottom right of our konaworld.com home page as well as under the SUPPORT drop down menu up top. The page is easy to navigate, and clearly explains all of the warranty details.
Moving forward, we’re working on some point of sale materials to help educate consumers about this great feature, but we really need you, our Kona Dealer network, to spread the good word about how we stand behind our bicycles.
*Note: this does not apply to Kona Carbon models. Kona Carbon bicycles automatically qualify for a three-year warranty on the frame, one year on the parts.